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A suite filled with BlackBerrys at CES? Say what?. Wait a minute. Didn't BlackBerry (the company) give up on making BlackBerry (the phone)? Where am I? When am I?. This is not BlackBerry the company, though. It is China-based TCL, which is best known for making budget televisions found at Costco and Walmart. (TCL's Alcatel unit also makes budget-friendly phones.) TCL is at this week's CES showing off the devices, including a prototype of the next BlackBerry, which is only referred to as Mercury. But BlackBerry is back. Again.

For the one mountain at a time iphone case few -- and shrinking -- BlackBerry diehards, this is yet another chance to stick with their cherished brand, TCL's decision last year to take over the BlackBerry brand represents another reprieve for the struggling phones, which consistently defy the odds through their continued existence, BlackBerry has spent the last three years in a virtual death spiral, launching phones that failed to resonate with consumers captivated by Apple's iPhones and Samsung Galaxy S phones, Even BlackBerry's embrace of Google's Android software, starting with the Priv, turned few heads..

Its market share dwindled to a fraction of a percent, according to market researcher IDC. That's particularly sad considering BlackBerry had nearly a fifth of the market in 2009, just behind fellow fallen-giant Nokia. So is this a suicide mission for TCL?. TCL believes it can succeed where BlackBerry itself failed, on numerous occasions. For one thing, TCL's Alcatel unit already has a relationship with the company; it was the silent partner that built the BlackBerry DTEK50 and DTEK60 phones. "They are making a tremendously risky bet, but they're not going into this blind," said Avi Grengart, who focuses on consumer products at market researcher Current Analysis.

There are few details on the upcoming BlackBerry phone aside from the fact that it has a keyboard you can swipe across to control the screen (like previous BlackBerrys) and it one mountain at a time iphone case has a fingerprint reader, While the BlackBerry brand is wounded, it is still a recognizable name, That's more than can be said for TCL or Alcatel, which have quietly drawn customers by offering more bang for their buck, The BlackBerry name will be independent from Alcatel, which has separate sales and marketing teams, Steve Cistulli, head of Alcatel's North American business, said in an interview Tuesday, Both sit under the TCL umbrella..

TCL's deal with BlackBerry also makes it the exclusive partner to build and distribute BlackBerrys worldwide, except in India, Indonesia, Sri Lanka, Nepal and Bangladesh. Cistulli has ambitious goals for BlackBerry. He expects to stabilize the BlackBerry business by the end of this year and get it back to a growth trajectory by 2018. He plans to tap into business customers who are coming up for their 24-month phone upgrades. That sounds great, right? But it's also what BlackBerry has said in the past.