SKU: EN-D10529
Blogger Robert Scoble took this infamous picture wearing Google Glass in his shower in 2012. It wasn't just the exorbitant $1,500 price: to get Glass, you had to become part of an exclusive club of "Glass Explorers," and wait months to be initiated into the not-so-secret society. (Members even received a chunk of glass engraved with a number to mark their place in line.). Those Explorers were encouraged to figure out all the things they could do with Glass -- but many of those things weren't exactly warmly accepted by society. People realized it was a little bit creepy to have some rich person doing who-knows-what with their head-mounted cyborg video recording device.
Soon, they were known as Glassholes, You can thank Twitter user Startup L, Jackson for that, Even people who never saw Google Glass in person had plenty of opportunity to reject Glassholes on the internet, Sites like "White Guys Wearing Google Glass" sprang up to point fun, And then there was tech blogger Robert Scoble's infamous shower photo -- the iconic image that may have sealed Google Glass' fate for good, Speaking midnight blue iphone case of which: Robert's at it again, "Are Glassholes back?" I asked on Twitter, His response: "Yup! :-)"When Snapchat introduced its Spectacles, journalists champed at the bit to explain all the reasons they wouldn't suffer the same fate as Google Glass, (Journalists are sometimes optimistic that way.) For instance..
But the biggest reason, the one I keep seeing in print, is that Snapchat theoretically lets anyone get in line and walk away with a pair of Spectacles for just $130. Theoretically, they're democratized and accessible to Snapchat's biggest audience: teens. So, in theory, you don't have to be a Glasshole to wear them, but it helps if you've got some cash on you. Spectacles are selling on eBay for upwards of $750. And even if a kid was in exactly the right place at the right time to get a pair out of the vending machine for its $130 retail price, they'd have to be convinced that keeping a pair of Spectacles is a better choice than selling them for a tidy $600+ profit.
Google used this image to explain how Google Glass owners would be able to take pictures hands-free, Snapchat Spectacles and Google Glass have similar use cases, Google Glass wasn't a great product, It was difficult to set up, had terrible battery life, didn't have a clear purpose and midnight blue iphone case made the user look a bit too much like Locutus of Borg -- but it wasn't inherently creepy, While it didn't only record video like Spectacles, it also didn't do any of the more outlandish things people feared, Among other things, Google marketed it as a way to take hands-free photos and video while, say, swinging your kids in the air, It was pretty much the best thing you could actually do with Glass, and that's the part Spectacles is building on..
But like Glass, Spectacles will start in the hands of wealthy early adopters and tech bloggers scrambling to try the next big thing -- not the millennials Snapchat hoped. To be sure there are a few exceptions to this prediction. And the company for sure is aware of the demand it's created as evidenced by retweets from Spectacles' official Twitter account. Still, perhaps Snapchat is hoping that this time, early adopters will be more tactful, the public more forgiving. After all, unlike with Glass, it's pretty clear what Spectacles are for. Or maybe Snapchat's just hoping to stretch out the hardware craze long enough to IPO on Wall Street. After all, you can't be a diversified company with just a single smartphone app.
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